Roca London Gallery

Roca London Gallery

 by Zaha Hadid Architects

"Rather than create a fixed showroom space solely for products, Zaha Hadid has developed a flexible space for Roca, where displays, a meeting room, library, multi-media wall, reception and video screens are dispersed so visitors feel like they are in an active design centre; a research hub that is much more than just a showroom." 

The Gallery even had "guide books" about the design of the new gallery, explaining the concepts behind it which was great as I always develop a greater respect for something through understanding its concept.

Any quotes I use in this post will be from this guide book.

The Gallery

"Welcome to the new Roca London Gallery, a space designed by Zaha Hadid Architects, where you can enjoy a unique visual and interactive experience with Roca, the leading global bathroom brand."

The concept

"The concept for the Roca London Gallery begins with water in its many forms and phases.  Water inspired the idea of creating a space that expresses Roca's adaptability and openness to change and innovation.

Water acts as the architectural theme, connecting all aspects of the Gallery."

 

The Space

"Zaha Hadid Archtects have created a unique and innovative space that creates an avant-garde atmosphere with its museum-like appearance.  Its sinuous forms are complemented by semi-enclosed, cave-like spaces where some of Roca's most representative products are displayed.  The Gallery also incorporates working and meeting areas which are equipped with the latest communication technology."

 

 "The sculpted pods shape the white space of the main Gallery by the continuous logic of illuminated water drops."

 "The pods move along the Gallery ceiling and serve as lighting where their shadow keeps them together in a continuous flow.  The array of glowing water drops spread down the wall as shelves for books, media and smaller products then onto the floor as tables and seating."

Fluxus

"Between the Lounge Area and Look-up Space and the reception is a video wall of screens depicting a series of forms inspired by the sensations that water produces."

Water for Thought

Life Changing Design

"Water for Thought:Life Changing Design aims to generate awareness of global water problems through a mixture of design, technology and video"

I loved this exhibition it was done in such a modern interesting interactive way that it didn't really feel like education.

I have taken lots of photos to promote the cause further as well as showcase the exhibition display techniques.

  

A row of tables were placed in a line each containing a bowl with a small amount of water in.

When you tap the bottom of the bowl a short video plays.

   

  

 

 

 

Each station had several ways of learning: headphones to listen, video, the product and an information plaque.

Roca Products

Firstly from all the shows I have been to this year the biggest trend is the digitization of the bathroom.  Touch screens and remote controlling of baths and showers is whats hip and happening in the world of bathrooms.

 (Sorry for the not very clear photos)

The second trend I noticed is "Square" with a capital "S"

 

 

 

 

   

 

 

The over-sized shower head is still really on trend.

 

Sinks

 

 

 

 

 

Other Roca products that caught my eye

 

 

 

 

 

Thank you for reading I hope you enjoyed this post